olympuspen

Olympus Unveils E-PL6: A Cheaper MFT Camera That’s Strong Where It Matters

For those of you that were disappointed when you saw the price of Olympus' newly-announced E-P5 earlier, the company has another camera up its sleeve to help ease the pain. Although it's only been given a release date in Japan -- lending credence to rumors that it may never sell anywhere else -- the much rumored and leaked Olympus PEN Lite E-PL6 has also arrived.

Olympus E-P5 May Be Coming ‘Soon’ and Lack an Electronic Viewfinder

Rumors are starting to heat up about an upcoming Olympus E-P5, which would be the flagship PEN camera sitting on the highest tier (we briefly covered how Olympus' PEN lines are organized in our recent review of the E-PM2). The latest things being said about the E-P5 is that it will have a new retro design, no viewfinder, and a relatively high price point.

Olympus Announces Three New PENs: the E-P3, E-PL3, and E-PM1

Olympus unveiled a boatload of Micro Four Thirds gear this morning, including three new PEN cameras, two new prime lenses, and a flash. All three cameras pack a 12.3 megapixel sensor with ISO that goes up to 12,800, a speedy new autofocus system (the "world's fastest"), and 1080i HD video recording. The E-P3 (shown above), the flagship camera of the PEN line, features an all-metal body, a pop-up flash, and an OLED touchscreen. It'll cost you $900 when it's out in August 2011.

Olympus Ditching DSLRs in Favor of EVIL Cameras

Olympus is ditching the entry-level DSLR in favor of its Micro Four Thirds mount PEN line of EVIL cameras. In an interview with Fotopolis, Toshiyuki Terada -- the Product Manager of Olympus' SLR Planning Department -- is quoted as saying,

We do not have concrete plans to replace the E-620 and other recent SLRs. The entry level SLR class can be completely replaced by the Pen system in terms of performance.

Later in the interview, Terada seems to say that leaving the DSLR market entirely is one of the company's goals.

Gigantic Stop-Motion PEN Commercial

Olympus' most recent E-PL1 commercial, PEN Giant, is stop-motion with a big picture -- or big pictures, literally. A total of 355 prints were made on billboards and shot again, all produced with the Olympus PEN.