In an interesting interview with DPReview published early this morning, Olympus VP of Global Strategy Setsuya Kataoka tried to shed more light on what the sale of the Imaging Division means for users of Olympus cameras and lenses moving forward.
A report published by 43 Rumors sheds a bit more light on what is going to happen to the Olympus brand moving forward, how the news was shared within the company itself, and what photographers who use Olympus gear can expect in the coming years.
The OM-D E-M1 Mark III was the big release of the night for Olympus, but the company also had two other products up its sleeve. The first is the surprisingly compact 12-45mm f/4 PRO lens; the second the PEN E-PL10 camera that was already released in Asia four months ago.
In addition to the more exciting updates this week, Olympus also debuted their newest entry-level mirrorless interchangeable lens camera: the PEN E-PL8.
For those of you that were disappointed when you saw the price of Olympus' newly-announced E-P5 earlier, the company has another camera up its sleeve to help ease the pain. Although it's only been given a release date in Japan -- lending credence to rumors that it may never sell anywhere else -- the much rumored and leaked Olympus PEN Lite E-PL6 has also arrived.
After weeks of rumors and leaks, Olympus' new PEN E-P5 finally became official today. It's the company's new flagship Micro Four Thirds PEN mirrorless camera, and features both retro styling on the outside and powerful specs on the inside.
Rumors are starting to heat up about an upcoming Olympus E-P5, which would be the flagship PEN camera sitting on the highest tier (we briefly covered how Olympus' PEN lines are organized in our recent review of the E-PM2). The latest things being said about the E-P5 is that it will have a new retro design, no viewfinder, and a relatively high price point.
Last Friday, Olympus partnered with JetBlue for an Oprah-style giveaway: each of the …
Olympus unveiled a boatload of Micro Four Thirds gear this morning, including three new PEN cameras, two new prime lenses, and a flash. All three cameras pack a 12.3 megapixel sensor with ISO that goes up to 12,800, a speedy new autofocus system (the "world's fastest"), and 1080i HD video recording. The E-P3 (shown above), the flagship camera of the PEN line, features an all-metal body, a pop-up flash, and an OLED touchscreen. It'll cost you $900 when it's out in August 2011.
Olympus is ditching the entry-level DSLR in favor of its Micro Four Thirds mount PEN line of EVIL cameras. In an interview with Fotopolis, Toshiyuki Terada -- the Product Manager of Olympus' SLR Planning Department -- is quoted as saying,
We do not have concrete plans to replace the E-620 and other recent SLRs. The entry level SLR class can be completely replaced by the Pen system in terms of performance.
Later in the interview, Terada seems to say that leaving the DSLR market entirely is one of the company's goals.
Nice. The For Dummies series just added a Olympus PEN E-PL1 book to …
Olympus' most recent E-PL1 commercial, PEN Giant, is stop-motion with a big picture -- or big pictures, literally. A total of 355 prints were made on billboards and shot again, all produced with the Olympus PEN.
Olympus’ new commercial for the Olympus PEN E-PL1 is pretty typical, except that it has an interesting twist at …