Nikon has launched a new teaser for an upcoming launch. While details are scarce, it's possible to look back at other times Nikon has teased a product announcement to get a sense of what photographers should expect.
The last Nikon DF (if it is indeed called that) teaser is out and ready for you to take a look, but honestly, there's not much left to see. The 4th and 5th teasers gave us our best look at the upcoming camera, and so you would think the 6th would be all but a reveal.
Rather, Nikon seems to have moved in the opposite direction by recapping the old teasers, showing nothing new, and letting us all sweat it out for the next two days while we wait to see if the official announcement can live up to all this hype.
Nikon has spared no amount of hype getting ready for the release of the rumored Nikon DF full-frame retro-styled camera. But all of this throwing around of high-brow terms like "pure photography" and five full teasers worth of mechanical whirrs and clicks and peeks at the camera's design has also opened the company up to a little bit of mockery.
The Nikon full-frame teaser campaign continues with yet another video of the solitary Nikon user making his way across Scotland -- discovering himself as we slowly discover the rumored camera, supposedly called the Nikon DF.
Whether or not the camera will live up to the hype, we won't know until we've gotten our hands on it. But if there's one thing Nikon is doing right regarding the soon-to-be-released retro-styled full-frame, it's building a crap load of hype.
We've already had one teaser trailer (which you can watch here), and now, Nikon has released another, this one giving us tantalizing split-second glances of the camera that we didn't see at all in the previous ad.
Shortly after Sony announced the mirrorless a7 and a7R full-frames, rumors broke that Nikon had a new full-frame of its own coming in short order. As release dates and spec lists have begun to fly, anticipation has understandably grown; and now, Nikon is adding fuel to that fire by releasing a short teaser video for a "pure photography" camera.