nikond5000

What Amazon’s Most Wished For Cameras Tell Us About the Industry

There are all sorts of statistics we can look up to tell us how the photography industry is doing and whether or not smartphones really are going to steamroll the market (spoiler alert: it's not as bad as some make it out to be). One source of information that probably doesn't cross your mind, however, is Amazon's Most Wished For lists.

Where statistics on cameras shipped give us an idea of what the companies want, Amazon's list gives us a glimpse of what the customers want, which might just be a good indicator of how the big players in the industry are really doing.

Amateur Transformers Short Film Created with Entry-Level DSLRs

The latest Transformers movie to crawl out of the Hollywood cookie-cutter machine had a budget of $200 million. The above 2.5 minute short film was created by Amateur Russian filmmaker Alexander Semenov using a Canon 550D (with a 18-55mm kit lens and 50mm 1.8) and a Nikon D5000 (with a 18-55mm kit lens). In other words, the gear used was entry-level quality with kit lenses.