For most, Hasselblad is a name that has been associated with iconic photographs and technical quality -- and a huge price that reflects that. However, has Hasselblad always been a premium photography brand, and why are they so expensive?
So much for a medium format CMOS sensor being a novel idea. Following closely behind Hasseblad and Phase One's CMOS medium format announcements is the news that Ricoh is working on its own CMOS MF model, a followup to the 645D that is tentatively being called the Pentax 645D 2014.
Well, that didn't last long. Only a few days after Hasselblad revealed the exciting news that a 50MP CMOS Medium Format camera was in the works, PhaseOne has made a very similar announcement. Like Hasselblad, PhaseOne is calling this one a "world's first," only this time the title is "world's first CMOS-based medium format digital camera back."