marketshare

Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?

2019 Market Share Data Shows Canon and Sony Growing, Nikon Shrinking

The Nikkei Asian Review's data gathering arm has published 2019 worldwide market share numbers on 74 different industries, including digital cameras. The new data point shows how each of the big three is faring in the first full year after Canon and Nikon released their full-frame mirrorless systems.

Canon is Already #1 in Mirrorless Cameras in Japan

Sony has multiple full frame mirrorless cameras on the market and Nikon is planning to unveil its first later this month, but it seems that having a pro-oriented mirrorless camera isn't a prerequisite for doing well in the mirrorless market. Case in point: Canon is apparently already the #1 mirrorless camera company in Japan even before announcing its own rumored full frame mirrorless system.

Sony is Now More Popular Than Nikon at LensRentals

Canon and Nikon, watch out: Sony is on the rise. Just months after Sony claimed the #2 spot for full-frame interchangeable lens camera sales in the United States, Sony has also passed Nikon at the largest online camera gear rental business in the US.

The Current State of the Mirrorless War

Japanese electronic industry analysis company BCN has published a new report (in Japanese) on the current landscape of the mirrorless camera industry. Using data gleaned from retailers and manufacturers over in Japan, it reports that three companies -- Olympus, Sony, and Panasonic -- account for nearly 70% of mirrorless camera sales in Japan. Nikon and Canon, both relatively late to the mirrorless game, are fourth and fifth (respectively), with a combined share of 22%.