
Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action
Skin care company Dove is speaking out on the issue of "fake beauty" being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for "fake" images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.