lytro

Lytro‘s consumer light field camera is currently …

Here’s CNET’s introduction to the new Lytro camera. The square LCD screen on the back of the camera might …

Here’s a cross section view of the consumer light field camera …

Hands on videos and first-impression reviews of Lytro’s new revolutionary light field camera are starting to emerge.

Lytro has finally announced its revolutionary consumer light field camera. It's a tiny camera with built-in storage, an 8x f/2 lens, and a design that looks more like a futuristic flashlight than a point-and-shoot camera. The camera captures "living pictures" that can be refocused by the photographer and the viewer, which means focusing is completely eliminated from the process of taking a picture. An 8GB that stores 350 pictures will be priced at $400, while a 16GB with a 750 image capacity will cost $500. The camera will start shipping in early 2012, but you can order one now over on the Lytro website.

Lytro's revolutionary consumer light field camera is rumored to be in production now, and photographers currently testing the super-secret prototypes are saying some pretty positive things about the camera.

Camera startup Lytro made a splash back in June when it announced that it was working on a revolutionary new light-field camera geared towards consumers. Rather than capture traditional 2D images, the new camera will record information about the scene's light field, allowing photographers to do things such as refocus a shot after it is made or display any photo in 3D. The camera is scheduled to be announced within the next few months.

After reading about the revolutionary "shoot first, focus later" Lytro camera that's currently in development, Canadian fashion model Coco Rocha reached out to the company to ask if they could work with a prototype.

A company called Lytro has just launched with $50 million in funding and, unlike Color, the technology is pretty mind-blowing. It's designing a camera that may be the next giant leap in the evolution of photography -- a consumer camera that shoots photos that can be refocused at any time. Instead of capturing a single plane of light like traditional cameras do, Lytro's light-field camera will use a special sensor to capture the color, intensity, and vector direction of the rays of light (data that's lost with traditional cameras).

[...] the camera captures all the information it possibly can about the field of light in front of it. You then get a digital photo that is adjustable in an almost infinite number of ways. You can focus anywhere in the picture, change the light levels — and presuming you’re using a device with a 3-D ready screen — even create a picture you can tilt and shift in three dimensions. [#]

Try clicking the sample photograph above. You'll find that you can choose exactly where the focus point in the photo is as you're viewing it! The company plans to unveil their camera sometime this year, with the goal of having the camera's price be somewhere between $1 and $10,000...