lumoid

There's major consolidation going on in the US camera gear rental industry. Lumoid, a camera and tech gear rental startup, has announced that it's closing up shop, less than half a year after signing a deal with Best Buy to offer gear rentals through the giant retailer.

Best Buy already does price matching with Amazon, but it'll soon be launching another weapon in its fight against the giant online retailer: a try-before-you-buy program for electronics. For photographers, this will mean you'll have the opportunity to rent camera equipment before you buy it.