lenticularprinting

Startup Turns Animated GIFs Into ‘Moving’ Lenticular Prints

Lenticular printing has been around for ages as a commercial gimmick, producing untold hordes of postcards, luggage tags and other novelties with images that seem to move when you jostle the shiny surface. (Also, the particularly hideous faux-3D cover for my 1978 high school yearbook.)

Anti-Abuse Ad Uses Lenticular Printing to Show Alternate Photo to Kids

Last week we shared some photos from an awareness campaign by the Mexican organization Save the Children, which showed the "cycle of abuse" through powerful, hard-to-stomach photos of children growing into future abusers. The ads were meant to illustrate the statistic that 70 percent of abused children turn into abusing adults.

Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) recently released a campaign that makes similarly powerful use of photography, only they're taking advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they're walking together.