lensswap

TriLens is a Triple Lens Holder You Wear on Your Belt

Back in 2014, we shared a clever new photography accessory called the LensFlipper, which is basically back-to-back lens mounts that help you quickly and easily swap between lenses. Now a new startup is going one step further: the upcoming TriLens lets you mount three lenses on a single belt-worn accessory.

LensPacks: Rear Lens Caps That Attach to the Inside of Your Camera Bag

After successfully raising money on Kickstarter to launch its LensRacks gear storage system, Vancouver, Canada-based Ansix Designs is back with another innovative product for lens changes and storage.

It's called LensPacks, and is a hook and loop fastener (popularized by Velcro) based system that lets you fix rear lens caps to the inside of your camera bag.

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There's no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive.

THIS is How You Change a Lens Like a Pro: Sony Ad Shows Mid-Skydive Lens Change

A couple of weeks ago, we shared a video that showed a guy dropping his brand new $2,300 24-70mm f/2.8L lens as he demonstrates how to quickly swap your lenses out "just like the pros." Some people thought it was real, some thought it was fake, but whatever the case it definitely WAS a big fat fail.

That is 100% not the case with the epic Sony ad above, which is titled simply "A7R," but ought to be called "THIS is How You Change a Lens Like a Pro"... feel free to substitute "bada**" for "pro."