leicammonochrome

It seems Sony's intent on raining all over Leica's parade. First, the company releases the A7 and A7R -- AF-equipped mirrorless full-frame alternatives to Leica's cameras -- and now Sony is supposedly working on a black & white-only full-frame shooter of its own to compete against the M Monochrome.

It's not often an ad gets recognized as a phenomenal piece of cinematography, but that's what has happened for the short film 'Alma' (translated: "soul") produced by Sentimental Filme for the release of the Leica M-Monochrome at the Leica Store in São Paulo.