Photos From Inside Leica’s Expansive Portuguese Factory
While "Leica Camera" and "Germany" are often said in the same breath, an important part of the Leica family has been crafting equipment in Portugal for 50 years.
While "Leica Camera" and "Germany" are often said in the same breath, an important part of the Leica family has been crafting equipment in Portugal for 50 years.
Commercials don't have to be powerful and emotional works of art, but they are often much more successful if they are. Leica's latest 1-minute ad is just that: an evocative reminder of photography's value to society.
Want to see how Leica does its official digital camera sensor cleanings? Here's a 20-minute video that steps through the process.
Leica began its takeover of Swiss view camera manufacturer Sinar all the way back in 2006, when the German company acquired a 51% stake in Sinar from Jenoptik. The real goal, however, was only truly achieved yesterday when both companies announced via press release that they had reached an acquisition deal.