jasonrosenthal

My name is Jason Rosenthal, and I'm the CEO of Lytro. A little over a year ago, it became clear to me that we needed to drastically change the direction of our company.

Lytro’s research into the world of light field technology has produced two consumer devices. Their first camera was released in 2012 and introduced photographers to the concept of being able to refocus images after they had been taken. Then in 2014, Lytro released their flagship: the ILLUM. Armed with an integrated 30-250mm f/2.0 lens, a 40 megaray sensor, and upgraded software, Lytro was ready to show the world that their technology wasn’t just a gimmick.

Ever since Lytro caused a stir by releasing the world's first consumer light field camera almost two years ago, the company has been somewhat quiet. With the exception of a few updates in November of last year and an iOS app released a couple of months ago, most of the stories we've covered with "Lytro" in the title had to do with competitors working on Lytro-like features. All of that is about to change, however, in 2014.