The Olympus Brand Will be Removed from All OM Digital Camera Gear
OM Digital Solutions will gradually change the branding of its products, including lenses, binoculars, cameras, and accessories, away from Olympus and to OM System.
OM Digital Launches ‘OM System’ Brand, Leaving Olympus Name Behind
OM Digital, the company that was spun off from Olympus early this year by Japan Industrial Partners (JIP), is making its next major step: rebranding the cameras it will produce as OM System and leaving the Olympus name behind.
OM Digital Reiterates Promise for New Cameras and Lenses This Year
OM Digital Solutions, the new name of the company responsible for the Olympus-brand cameras and lenses, continues to make public promises for new products in 2021. The latest comes from CP+ where the company confirms a new flagship camera and multiple lenses are on the way by the end of 2021.
OM Digital Piles On Even More Promises for New Products and Innovation
Since the completed transfer of Olympus's imaging division to Japan Industrial Partners (JIP), the company has not announced or even hinted at any concrete examples of new products. But the company has continued to put significant press efforts behind promising that it will... eventually.
OM Digital Exec Reveals Details of Olympus Sale, Promises New Products
In an interview with Asahi, the CTO of the newly-created OM Digital Solutions answered several questions about the company, its products, and its future. In it, why the imaging division was sold off, how long the company intends to keep the Olympus brand, and other details were revealed.
Micro Four Thirds Has Japan’s Number One Market Share Among All Lens Mounts
OM Digital Solutions has announced that micro four thirds has achieved number one in market share in the number of units sold by lens mount in Japan. Supported by 56 companies, OM Digital makes the case that the 12-year-old mount is stronger than ever.
It Is Done: Olympus Finalizes Sale of Imaging Business
Olympus has finalized the sale of its imaging division to Japan Industrial Partners (JIP) effective January 1, 2021. OM Digital Solutions, a corporation under JIP, will take over the imaging business from Olympus.
Sold Out: Interest Has Outpaced Stock of the Olympus 150-400mm f/4.5 Pro
Earlier this month, Olympus announced its latest Pro lens: the 150-400mm f/4.5 TC1.25x IS Pro. With its high price and wavering public sentiment around Olympus' future, it was easy to question if the lens would be popular. However, Olympus looks to have oversold its initial production run.
JIP to Ditch Olympus Name, Focus on ‘High End’ MFT Cameras: Report
Japan Industrial Partners' (JIP) acquisition of Olympus' imaging division may not have included the Olympus name according to a new report. Additionally, JIP appears to be aiming its direction in micro four thirds to the "high end."
Olympus Concludes Sale of Imaging Business to JIP, Shares More Details
Late last night, Olympus officially finalized the sale of its Imaging business to Japan Industrial Partners (JIP) and released a detailed press release in which they share some of what we can expect from so-called "OM Digital Solutions Corporation" moving forward.
Olympus Exits the Camera Business
After a year of rumors, denials, and backtracking, it's finally official: Olympus is exiting the camera business after an 84-year run as one of the world's most recognizable brands in the industry.