
Fujifiilm’s Instax mini EVO: The Creative Reboot You’ve Been Seeking
The Fujifilm Instax mini EVO is a combination digital camera, traditional Instax printer, and photo printer for smartphone photos, all in one.
The Fujifilm Instax mini EVO is a combination digital camera, traditional Instax printer, and photo printer for smartphone photos, all in one.
New data released by major Japanese analysis firm BCN+R shows that Fujifilm saw massive growth in market share in December 2021 thanks to the wild success of the Instax Mini Evo. It was so popular, Fujifilm surpassed Sony in overall market share.
What makes instant film fun to use decades after its peak in popularity? I’d wager it’s the same things that made it fun back in the day: not overthinking things and staying in the moment while also creating unique-looking prints that convey those fleeting moments so perfectly. The Fujifilm Instax Mini Evo takes a different approach.