Instagram Sees Drop in User Base, Is the Policy Backlash to Blame?
All over the Internet today, reports have spread like wildfire that the Instagram Policy Backlash has cost the picture sharing service as many of 25% of their active users. All of these initial reports stemmed from data collected by app metrics firm AppData, an analytics firm that keeps track of daily, weekly and monthly active users for any given app -- and the company's most recent readouts on Instagram showed a decline of nearly 25% in daily active users (from 16 million to 12.5 million).
Seeing the massive metrics drop, AppData immediately told The New York Post that it was "pretty sure the decline in Instagram users was due to the terms of service announcement." As people have taken a closer look at the numbers, however, they've begun to realize that something doesn't quite make sense.