Instagram is retiring the swipe-up link feature in Stories that allows users to direct their audience to external websites and will use link stickers -- with additional business customization features -- instead.
Instagram plans to release new tools that will help influencers profit from the app more than before, including a marketplace to find brand sponsorships.
Instagram is rolling out a new Professional Dashboard that will act as a central destination to track the performance of posts and access "professional tools."
Instagram has officially announced a set of new tools for business users, called Instagram Business Tools, that will help the platform be even more powerful for marketers. As was leaked over the past weeks, there will be new business profiles, analytics, and promoted posts.