immersivevideo

A person wearing a virtual reality headset sits on a couch, immersed in a panoramic scene of snowy mountains and a calm lake that reflects the landscape. The curved display surrounding them enhances the immersive experience.

Apple Smartly Bets on Blackmagic and Canon in Vision Pro Content Gamble

While Apple's Vision Pro spatial computing headset is extremely impressive from a technological perspective and has some incredible tricks up its sleeve, it's a tough sell given its eye-watering $3,499 starting price and relative lack of content. Apple's WWDC keynote demonstrated that the company is working hard to tackle the second hurdle.