Photographs of Clothing and Accessories Frozen in Large Blocks of Ice
Fashion company Pierre Cardin did a marketing campaign earlier this year that revolved around the slogan: "Simply Cool." It enlisted the help of Brazilian art director Cláudia Xavier and luxury still life photographer Norimich Inoguchi for a series of advertising photographs. The creatives decided to convey that "it's cool to wear Pierre Cardin" in a very literal way: they photographed various clothing items and accessories frozen into large blocks of ice.
