In what can only be described as a miraculous feat of marketing, the Nothing Phone has secured more than 175,000 pre-orders (and climbing) despite the company releasing next to no hardware details nor even showing the front of the smartphone.
It seems like every month there's an earth-shattering new camera bag that can hold ridiculous amounts of gear in an absurd number of compartments. Fstoppers decided to poke fun at this niche in the photo industry and created this humorous 3-minute sketch showing what camera bag marketing hype is like when you buy into it.
Starting in early August, the iconic Japanese camera brand Yashica began teasing a big "coming chapter" in its life. While some people dismissed it as hype for a new clip-on smartphone lens, it now appears it's much more than that: Yashica is now teasing an "unprecedented camera."
A Bohemian-looking man stands in a picturesque Scottish glen. Wild grasses sway in the wind, green hills loom to either side and moody, dark clouds drift along above. The man takes in the scene and fiddles with a camera around his neck. We hear satisfying mechanical clicks as he sets the aperture and shutter speed.
The shot cuts to a wide view of the man in the landscape, and we see him lift the camera to his eye, although it is still obscured from view. Another satisfying snap as he trips the shutter, and the screen fades to black. Then a brief flash of the front of a lens, and the words "Pure Photography" in dainty, white lettering.
Lytro's revolutionary consumer light field camera is rumored to be in production now, and photographers currently testing the super-secret prototypes are saying some pretty positive things about the camera.