Leica's first-ever home entertainment system, the Leica Cine 1, is coming to the U.S. market this September starting at $8,995. It is the first in a new product category that the company says it is committed to expanding.
Leica making a TV seems very out of place, and yet, it showcased its new Cine 1 Laser TV at CES this week, opening a new product category the brand says it’s committing to going forward.
After its most financially successful year ever, Leica is not slowing down. The company has announced that it is expanding into the Laser TV market through a partnership with Chinese television manufacturer Hisense.