Hasselblad’s New 28mm f/4 P is Designed for Street Photography
Hasselblad has announced the XCD 4/28P lens, a 28mm f/4 medium format lens that has an equivalent 35mm focal length of 22mm and is designed for use on the company's X System cameras.
ZY Optics’ 65mm f/1.4 is the Fastest Prime Lens for Hasselblad X Cameras
Zhong Yi (ZY) Optics is making its Mitakon Speedmaster 65mm f/1.4 lens originally designed for the Fujifilm GFX available for Hasselblad X, which will make it the fastest lens option for the medium format system.
Hasselblad Unveils XH Converter 0.8, a $950 Adapter and Speedbooster
Hasselblad has announced the XH Converter 0.8 which adapts H system lenses to the newer mirrorless X system while also reducing the focal length by 0.8x and improves the maximum aperture of the adapted lens by two-thirds of a stop.
Hasselblad Announces 4 New Lenses for Mirrorless X1D: 3 Primes, 1 Zoom
Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.