Zhong Yi (ZY) Optics is making its Mitakon Speedmaster 65mm f/1.4 lens originally designed for the Fujifilm GFX available for Hasselblad X, which will make it the fastest lens option for the medium format system.
For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.
For most, Hasselblad is a name that has been associated with iconic photographs and technical quality -- and a huge price that reflects that. However, has Hasselblad always been a premium photography brand, and why are they so expensive?
Hasselblad has released the third episode in its "Hasselblad Home" series where the company provides an intimate look into the "core of Hasselblad" and the thoughts and processes involved in the development and manufacturing of its medium format cameras.