geardoesntmatter

Gear Doesn’t Matter — Except When It Does

If you follow any part of the photographic blogosphere, you’ve heard folks repeat this mantra over and over and over again: “Gear doesn’t matter.”

The basic premise of that dictum is as follows: making great pictures is about the photographer, not the camera or the lens or any other piece of gear. A good photographer can make a great image with a point-and-shoot that an amateur armed with a Nikon D4 and an 85mm f/1.4 lens can’t match.