gamification

The Tel Aviv, Israel-based startup GuruShots has raised $5 million in Series A funding for its crowd-based real-world photography game, which gamifies photography for enthusiasts around the world.

Here’s a clever new video by DigitalRev TV that imagines photography as a …

Gamification -- the application of game design elements to non-game contexts -- is a pretty hot idea right now in the online startup world. More and more startups are introducing things like badgets, achievements, leaderboards, points, and progress bars to encourage users to do things such as visit new businesses, answer questions, and, of course, play games. One particularly interesting application of gameification is in the area of education, using fun to motivate learning.

Lunchbox is a stealthy startup that's planning to introduce this kind of learning to the world of photography.

Video game developers have learned over the years that socially-shared achievements are a great way to encourage beginners to learn new tasks. Taking a page from their book, Adobe has a neat new game called LevelUp that encourages Photoshop learning using the same tricks. Available for CS5 and above, the extension encourages exploration and assigns missions to introduce features and tools that player might never have seen before. Tasks include removing redeye, whitening teeth, and replacing the colors in a photo.