fujifilmgfx50s

A new rumor has popped up that claims the upcoming medium format Fujifilm GFX100S, the successor to the GFX50S, will land by the end of the month for just $5,999, pricing medium format more competitively than ever before against full-frame options from Canon, Nikon, and Sony.

Of all the current camera manufacturers, if you were to call me a fanboy of any of them, Fujifilm would be the most accurate. There’s good reason too: it produces some of the best cameras on the market and its commitment to offering meaningful updates, after the fact, is uniquely wonderful.

Here's an 11-minute video in which landscape photographer Thomas Heaton looks at how much the camera you shoot with really matters for the vast majority of viewers. Given the opportunity to try the Canon M5 and Fujifilm GFX 50S, Heaton pits them against his trusty Canon 5D Mark IV.

The Fujifilm GFX 50S's ISO invariance makes it so easy to shoot the Milky Way that it's not even funny. I was able to take an "impossible" shot, capturing the Milky Way in the middle of Sydney, during a light festival, without bracketing on the Milky Way. The sensor captured so much info on the highlights that this was possible.

Quick history lesson. The original Lamborhini motor vehicle wasn't the supercar you know today. They were tractors. Yes, tractors. Full-fledged farm-going vehicular tools.

Wow.

I typically have more to say in my first paragraph, but this camera blew me away and “wow” is one of the best ways to portray my first reactions.

Fujifilm today finally revealed the pricing and availability of its new GFX 50S medium format mirrorless camera: the 51.4MP camera will start shipping in late February 2017 with a price tag of $6,500.

For one reason or another, us photo nerds are obsessed with shutters—whether it's watching them fire in slow motion or listening to the hefty *kachunk* of a solid camera shutter. To that end, here's a little peak (and listen) at what the medium format Fuji GFX shutter looks and sounds like.

Fujifilm "won" Photokina. There's no real doubt about that. With the announcement of the mirrorless medium format Fuji GFX 50S, they stole the show. But what does the camera actually feel like IRL. And how big it is compared to, say, a Fuji X-T1?

Fujifilm caused a great deal of excitement this week by announcing its first medium format mirrorless camera, the 51MP GFX 50S. But "medium format" is a a relative term rather than a specific sensor size, so how does the new 50S's sensor stack up against other digital cameras on the market?

Fujifilm made a bombshell announcement in the camera world today by officially revealing the development of its new medium format mirrorless camera. The GFX 50S, the first camera in the new GFX line, is a 51.4 megapixel medium format mirrorless camera.