Back in early January, we reported that the Polaroid brand would soon be launching physical retail locations called Polaroid Fotobars. Well, the first of these spaces opened last Friday at the Delray Marketplace in Delray Beach, Florida.
Given the digital age, you'd think that companies would shy away from brick-and-mortar stores. But the lo-fi movement has been good to the instant photography giant, and so in addition to releasing a mirrorless camera later this year, Polaroid has decided to open up a chain of retail stores called "Fotobars." The hope is that people will come to these stores and print the photos that have been lost somewhere in the zeros and ones of their digital devices.