durabilitytest

Indestructible Hard Drive Keeps Your Pics Safe from Car Washes, Fire and Football

It's unlikely you'll ever need to protect your digital photos from extreme elements (and if you have a 7D you know your camera will make it) but as the saying goes, it's better to be safe than sorry -- and apparently hard drives don't get much safer than the Slilicon Power A80. In a video that's equal parts fun and demonstration, photographer Benjamin Von Wong put the hard drive through a series of unrealistically harsh tests, making sure it still worked after each one.

Hardcore Durability Test Looks to See Just How Much the Canon 7D Can Take

It goes without saying that nobody should ever test their camera's limits where durability is concerned (so please, don't try any of this at home); but in the interest of science (or lunacy?) someone volunteered their Canon 7D and asked the folks over at DigitalRev to see just how much the camera could really take before it gave up its digital ghost.

The African Elephant Durability Test for Camera Gear

In this social media age, companies are constantly dreaming up all kinds of random ideas for demonstrating the benefits of their products, and hoping that the videos will go viral (an example would be this bulletproof glass CEO that literally stood behind his product).