The Japanese brand Yashica stirred up a great deal of excitement in the photo world in 2017 by teasing its return to the camera industry. In October 2017, it unveiled the Yashica Y35 digiFilm camera and raised over $1 million on Kickstarter. Backers are now receiving their cameras, and the initial reaction has been overwhelmingly negative.
It seems that a lot of photography enthusiasts want to shoot a stripped down digital camera with pretend film rolls. The Kickstarter campaign for Yashica's new Y35 "DigiFilm" camera is now over, and it managed to raise a staggering HK$10,035,296 (~$1,284,559) from 6,935 supporters to bring the camera to market.
Yashica spent weeks teasing an "unprecedented" return to the camera world last month, and today the famed camera brand finally unveiled its new creation. The Yashica Y35 is a new 'digiFilm' camera that shoots digital photos with the help of pretend rolls of film.