cuttingedge

Why This One Camera Costs $40,000

The Hasselblad H6D-100c is a 100-megapixel medium format DSLR that costs $33,000 without a lens. Throw in a Hasselblad H lens and the resulting camera kit can easily cost over $40,000, or more than the average car. Here's a 5-minute video by photographer Tyler Stalman that explores why a single camera can be worth this much.

The Rise of 8K: Pros, Cons, and Why You Should Adopt it ASAP

8K is the future... at least that's what Matt Granger believes. And so he recorded this educational video at the YouTube studio in NYC to prove his point, explain some of the benefits and pitfalls of ultra-high res footage, and convince you to adopt 8K just as soon as you can.

BTS: How the Sony Skydive Lens Change Ad Was Filmed… and No It Wasn’t Fake

There's no doubt the ubiquity of fake and mis-reported content on the Internet has turned many of us into big-time skeptics. Whenever we see something that seems incredible or outlandish, our knee-jerk reaction is to call it fake and begin searching for evidence of that fact, using our confirmation bias as a guide.

One video that elicited such a response from many of the people that saw it was this recent Sony ad that showed an a7R lens change happening in mid-air during a skydive.