What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand.
Bellamy Hunt of Japan Camera Hunter recently got his hands on this amazing handmade camera pendant by jeweller Luke Satoru. The attention to detail is amazing: it's a tiny Olympus Trip 35 camera crafted from multiple pieces of brass, and the various components actually work! You can open up the back to look at the film plane, turn the rewind knob, move the advance winder, and the whole shebang.
You might have heard about Leica’s legendary manufacturing quality, but have you seen it? The company released this promotional …