The Demise of Photography in Fashion
Photography once changed fashion but now fashion is changing photography, threatening to make it obsolete.
Green Screens Aren’t Bad, Most Just Don’t Know How to Use Them
Green screens, while incredibly commonplace in big-budget productions and Hollywood blockbusters, often get a very bad reputation in the hands of independent filmmakers.
You Won’t Believe How Much High-End Product Photography Props Cost
Unless you're working in the high-end product photography space, you probably aren't thinking about buying props for sets. But for those that do, there are some available that cost significantly more than many of the products they're designed to visually enhance.
Digital Artist Shows Why He Believes CGI Now Beats Beverage Photography
Sam Tato, a self-described 3D Generalist, says that computer graphics (CG) and computer-generated imagery (CGI) have reached the point that it has made practical beverage photography a thing of the past -- and he says he can prove it.
Acer’s New Portable Monitors Can Display 2D Content in Stereoscopic 3D
Portable USB-powered displays aren't new but can be very helpful for editors on the move to get access to more screen real estate. Acer’s new model turns things up a notch though and can take a 2D image and make it appear as if it were 3D.
One of These is a Photo and One is CGI: Can You Tell Which is Which?
Photographer Karl Taylor and artist Ethan Davis both created the same still-life scene of an Apple Watch. Taylor used traditional photography techniques while Davis created one using only computer graphics. Which is which?
BBC’s Olympics Studio Was Fake, Made with a Game Engine
The recently-concluded 2020 Olympics weren't different just for athletes and spectators because of the coronavirus pandemic, but also for news outlets that covered the games. For example, the BBC shows how its Tokyo studio was entirely faked, recreated within Epic's Unreal gaming engine.
IKEA Used a CGI ‘Influencer’ as the Model for Its New Ad Campaign
IKEA's transition from photography to all-CGI advertising is almost complete. After moving most of their catalog "photography" over to CGI many years ago, IKEA Japan's latest ad campaign takes this approach to the next level by using a CGI model. Specifically, the campaign features CGI Instagram 'Influencer' Imma.
Incredible Game Engine Demo Blurs the Line Between CGI and Reality
Earlier today, Epic Games released a "first look" at the Unreal Engine 5 video game engine, and the results are mind-blowing. Using a gameplay demo running on a Playstation 5, they showcase an environment that is so close to photorealistic that it's often hard to tell the difference.
Disney Uses Atrocious CGI to Cover Up Daryl Hannah’s Butt in ‘Splash’
Disney is being roundly mocked on social media this week after it was discovered that they used some truly atrocious CGI to try and "cover up" Daryl Hannah's butt in the streaming version of the movie Splash on Disney+.
This Short Film Isn’t CGI — It Was Made with Lighting, Models, and Creativity
Check out this surreal 4-minute short film titled Club Palace. It may look computer-generated, but everything you see was captured on camera using miniature sets, careful lighting, practical effects, and precise camera moves.
This App Lets You Shoot Virtual Models in the Real World
There's a new app that lets you shoot portraits of virtual models in your real-world location. It's called Augmented Reality Photo Studio.
How Apple’s ‘Welcome Home’ Ad Was Made With Practical Effects, Not CGI
Apple latest "Welcome Home" advertisement for the HomePod shows a woman dancing through an apartment that endlessly stretches in various directions. It may look like a project done with CGI, but it was actually painstakingly created through practical effects.
This AI Creates Photo-Realistic Faces of People Who Don’t Exist
Instead of searching for the ideal model for a photo shoot, photographers of the future may be able to generate one using artificial intelligence. Neural networks these days can generate portraits of imaginary people.
This Gatorade Ad Made a Human Using Water and Photos Instead of CGI
This incredibly creative ad from Gatorade uses a "liquid printer" and precision-timed strobe photography to create a stop-motion athlete from drops of water. What’s more, it was created entirely in-camera, according to the company.
This Sneaky Ode to Compositing Has a Lot More CG Elements Than You Think
Visual effects artist Roy Perker is tired of people saying that VFX and digital compositing "looks fake." So he created this fun little video to show off his own compositing skill, and educate people on what it takes to seamlessly blend real footage and computer generated imagery on screen.
These CGI Renders Are Actually Real Photos
These days, more and more of what you think are real photos are actually CGI renderings. But have you seen "CGI renderings" that are actually real photos?
These Picture-Perfect Outdoor Scenes Are Entirely CGI
Most of the photos in IKEA's catalog are CGI these days, and more and more video games are adding serious photo modes. As the virtual and photographic worlds converge, we'll be seeing more and more demos of photorealistic CGI that may trick our eyes. Here's one example.
This Shapeshifting Electric Car Rig Will Change the Way Car Ads are Shot
Watching a car commercial will never be the same once you get a peek at the Blackbird. A shapeshifting, adjustable electric car 'rig,' it can become any car—past, present, or future—with some help from CGI.
This Hilariously Bad Carl’s Jr. Ad Shows a Guy Eating a Photo of a Burger
Making food look appealing on camera is no easy task. For still photos, food photographers use all kinds of tricks and non-food products to make food look beautiful and tasty. Similar hacks exist for capturing food on video. In its new ad above, Carl's Jr. decided to go the easy route instead of using those techniques.