If you’re looking to add a bit of confusion to your weekend, Canon has you covered. A teaser ad from Canon has just appeared on the New York Times, pointing to the website seen above whose cryptic texts and countdown leaves us rather perplexed... it a bit inspired.
Smartphones have been stealing market share from the big camera manufacturers for years now, and it doesn't seem like it'll stop anytime soon. Naturally, that leads to a healthy fear from companies like Canon and Nikon who, unlike Sony or Samsung, don't have players on both sides.
For its part, Canon has decided to start fighting back in the form of a new advertising campaign with the tagline: "don't let a call interrupt your photo."
When cutting edge technology translates into RAW video, 14fps burst capabilities and smartphone megapixel counts in the 40's, it's easy to take it for granted and forget where digital photography started.
So here's a little reminder of what digital photography looked like a couple of decades ago in the form of a Canon ad that boasts the capabilities of its still video systems, the digital camera before digital cameras.