
Why Aren’t Cameras More Expensive?
It was January 2009 and I was preparing to shoot the newest campaign for the television show, Deadliest Catch. Truth be told, I had made very little the year prior because the world was experiencing a market recession, and the first budgets that many companies cut were in advertising. But then came the phone call saying that I had been awarded the photo shoot. I immediately called the camera store, for I actually didn’t own a camera at the time, having sold my Nikon D3 in the preceding weeks.