In every facet of our lives, we’re bombarded by advertisements: online, while driving, on the radio, everywhere. So much so that they become more noise than anything else. So wouldn't you like to erase some of that noise and replace it with iconic photography? Well, soon you can.
For one month, starting in mid-October, No Ad, an augmented reality application will be overlaying pieces of art from the International Center of Photography over the commercial advertisements seen throughout the New York City subway system.