analysis

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

Why Pentax Has Failed at Mirrorless Cameras

Over the last decade, mirrorless camera technology has evolved to the point that it's now a welcome technology for many photographers and filmmakers. Although, along the way, it's not been an easy ride for the big mirrorless camera brands. User sentiment, Japanese earthquakes, the pandemic, and newer technology adoption have all taken their toll, leading to spot fires in the manufacturing process and camera uptake.

The Camera Sales Forecast for 2022 Isn’t as Bad as CIPA Makes it Sound

The news of falling camera shipments is like the dripping of a faucet. It comes with a regular, steady, beat, and just when you think it has stopped... plink, there it goes again! So perhaps it's no surprise that CIPA -- the trade body for manufacturers -- has a downbeat forecast for 2022, but strangely seems to have missed the good news!

Sony and Canon Both Claim to Be #1 in Mirrorless Cameras — Who Really Is?

Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?

OM Digital Has Its First Camera, But Does it Have a Future?

It's the dawn of a new era for OM Digital Solutions (OMDS) -- Olympus as was -- as it forges a new beginning, with a new camera, bearing the new name, and the last to be emblazoned with the Olympus logo. Is this the start of a golden age for Micro Four Thirds (MFT) or simply the beginning of the end for both OMDS and MFT?

Is Nikon Caught in a Perfect Storm?

It's no secret that Nikon has been having a tough time financially -- a result of an over-reliance on its Imaging Division -- and has been implementing a medium-term strategy to help balance the books and foster long-term growth. Results from its Imaging Division suggest it is struggling and possibly caught in a perfect storm.

Canon Begins Transition to Mirrorless Market Dominance

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.

Image Sensors: The Main Battleground of the Camera Industry

Manufacturing silicon is patently not required in order to make cameras -- anyone can put together a pinhole model -- however, the wider point is more pertinent. To be a competitive, global, manufacturer, do you need to make the sensors that actually go into camera bodies?