advice

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6 Signs You Don’t Have What It Takes To Be a Pro Photographer

Being a professional photographer is often a flashy “seemingly easy” career in which anyone with a camera and a lens can succeed. But why then do so many fail? Having talked to many successful photographers, I’ve noticed certain patterns that they all share.

10 Ways to Generate Revenue With Online Sales

Online sales have long been the go-to for photographers looking to earn passive income. While you reach out to editors and communicate with clients about their latest headshots or food photos, have you considered which images you’ve already made might make you some quick cash?

Producing Narrative Photographic Work for a Small Audience

Producing photographs, writing, and ideas to share with others is such a wonderful way to direct creative energy, and for many, this approach involves setting themselves up as a photography business practice in some way, whether that’s offering the work as a product or as a service.

10 Common Photography Website Mistakes (And How to Fix Them)

When we think about websites, search engine optimization (SEO) is often top of mind. How is Google ranking you against other similar photographers? Are you showing up on the first page of search results? There’s no doubt SEO is important for every photographer to consider. However, there are some big misconceptions when it comes to SEO.

Get Hired: Harnessing the Power of Social Media and Your Archive

How can you distinguish yourself from other photographers? That’s the essential question every photographer embarking on a marketing strategy should be asking. But when it comes to a dedicated marketing strategy, there are a lot of options: email newsletters, printed promos sent via snail mail, social media posts, networking at in-person or virtual events, even cold calling editors.

How to Do Email Marketing as a Photographer: Here is Expert Advice

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

What Makes a Great Model? Things to Look for as a Photographer

When casting a model, several factors are at play. Some cast models based on how they look, others cast them based on who they know. But, what is a good model? Are there traits that good models share? Here are some that I have noticed.

Don’t Make the Critical Facebook and Instagram Photography Mistake

I have a good friend that uses Facebook as his photography business’s digital platform. I have multiple friends that use Instagram as their portfolio. This also goes for, yes to a lesser degree, using Behance, Tumbler, Model Mayhem, Imgur, and Flickr as a portfolio destination.

Composing Photographs Across a Double Page Spread

If I can afford to, I always try to spend time in shops where I know there is a good selection of photo books. The books offer me inspiration for my photographs as well as the way I present my own work in printed publications.

5 Common Mistakes Photographers Make In Business

Have a passion for photography and are thinking of turning it into a full-time profession? That’s an admirable and ambitious goal, and while it sounds exciting, the reality is that running a photography business is very different from pursuing photography as a hobby.

To Make Money from Photography, You Should Know Your Value Chain

I am writing this article because I see a lot of photographers asking the same questions over and over and thought it would be nice to give you all the tools to answer your own questions. Or at least the 2% of you who search before asking questions.

How to Use Twitter as a Photographer: Here’s Some Expert Advice

Social media is a vital part of how a business promotes itself, and having a wide variety of social media tools at your disposal is important. While you can link all your social media accounts together to create one post appearing on all of them, this strategy ignores unique opportunities each platform offers to its audience.

What I Wish I Knew Before My First Fashion Photo Shoot

Fashion photography is one of the most lucrative but also one of the hardest genres to pursue on a professional level. Good fashion work can’t be done with a one-man band. Eventually, every fashion photographer learns the importance of such things the hard way. Here are some things that I wish I knew when photographing my first fashion and beauty images.

How to Do Street Photography with a Smartphone

Street photography might be one of the easiest genres of photography to slide into — it’s just you, a camera, and more or less walking around documenting humankind with an artistic flare — yet it can be quite difficult to progress beyond snapshot-looking images. This article will explore tips for improving your street photography using nothing more than a smartphone.

13 Tips for Shooting Sharp Landscape Photos with a Telephoto Lens

Landscape photography is often associated, or even equated, with the use of wide-angle lenses, however, this can lead to formulaic compositions. Telephoto lenses may seem like the province of wildlife photography, but alternating with them brings new creative opportunities for landscape photography.

Instagram for Photographers: Expert Advice on Best Practices

Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.

How to Choose the Best Lenses for Infrared Photography

Not all lenses perform well with infrared. A fantastic lens for normal visible light photography may be terrible for infrared (aka “IR”) photography. Choosing the right lens can be tricky.

Tips for Photographing a Vacation with Your Smartphone

Photos are a time machine to the past. Nothing better represents this than vacation pictures. We aren’t taking these photos for us now, we’re taking them for us a year or more down the line to look back on. This article shares ways to think about vacation photography and how all it takes is a smartphone to create lasting memories.

5 Tips for Perfectly Photographing the Bride and Groom’s First Dance

The first dance at a wedding is a moment that is cherished by every person in attendance. All eyes are on the bride and groom’s first dance as they walk into their wedding reception and share this moment as the first time as husband and wife.