360

Photography is our playground. We play in it everyday: with our phones, DSLRs, mirrorless cameras, etc. We love discovering more about it... we love to hate it.

If you're looking for an affordable way to capture 360° photos and high def video, Ricoh's new Theta SC is worth a look. Full featured and powerful, the camera delivers surprising performance at a tempting price point.

Google's Android Experiments platform is all about wacky ideas, and the company's own experimental app Sprayscape is nothing if not wacky. Using your smartphone's camera and gyroscope, the app lets you paint 'perfectly imperfect' VR-ish 360° photos.

Kodak has released the third generation of its Pixpro SP360 action camera, and if you've been following Photokina news, it'll look very familiar. That's because it's basically just a pared down version of Nikon's KeyMission 360.

The first KeyMission action camera was announced way back at CES, but Nikon hasn't been sitting around since then. They've developed two more cameras, and yesterday they debuted all three to the world with full details, release dates, and prices.

Google released the Cardboard Camera app back in December, but until this week it was Android only. Well, no longer. The iOS version of the app just launched, enabling iPhone users to capture and share immersive 360° VR photos in a snap.

This is... different. Casio—not a company we write about much—has just debuted a rugged, outdoor adventure camera in their Japanese market that can actually be broken apart and put back together 4 different ways.

In one of the most daring (and cost saving) feats of do it yourself engineering we've ever seen, the folks at YouTube channel Indy Mogul managed to recreate a remote-controlled 360° camera rig that normally costs $18,000 for just $650!

There's no Google Street View in North Korea, but here's the next best thing: Singaporean photographer Aram Pan of DPRK 360 shot an interactive 360-degree video while driving around the streets of the capital city of Pyongyang.

This. Is. So. Cool. We (and probably you) have seen video captured from the back of eagles and falcons in flight. But this is the first time we've ever heard of someone strapping a 360° camera to the back of a golden eagle and letting it fly.

Whoa... We've all seen the so-called "Droste effect" in action—an image that contains itself, so it becomes a photo, in a photo, in a photo, etc. But now you get to look out from inside one! Turns out, it's just as trippy as it sounds.

A mis-named marketing gimmick is bringing together 360° photos and ... beer? Yep. Beck's beer has launched a special edition bottle that comes complete with a "CapCam," a 360° lens you can pop off and attach to your smartphone.

Getty Images, one of the largest stock photo agencies in the world and the official photo agency of the International Olympic Committee, is preparing for Rio by embracing the role of virtual reality in photography's future.

For the recent "New York Issue" of The New York Times Magazine, mountaineer and Nat Geo photographer Jimmy Chin was sent to the top of the tallest point in New York City: the One World Trade Center's spire. And this vertigo-inducing 360° video lets you join him up there.

360° video and virtual reality headsets have made it possible to experience situations you would never in a thousand years want to see first-hand, and high on that list is driving up to or getting steamrolled by a powerful tornado.

Your panoramas, photo spheres, and 360° photos will soon feel much more comfortable on Facebook's news feed. The social network announced earlier today that it will let you upload and view 360-degree photos on Facebook for mobile and Web in the next few weeks.

This is pretty cool. 360° video and photography is all the rage, but while Virtual Reality might be the main way you can experience these photos, a company called Scandy lets you hold them in your hand through the magic of 3D printing.

There are some interesting 360° camera rigs out there, but not a one of them was designed with grizzly bear and jaguar attacks in mind... until now. Meet the Condition One VR 'Bison,' a super tough 360° 3D camera rig worthy of its hefty name.

GoPro may have just introduced their own 360° video solution, but they're not the only dog in this fight. The tiny little Orah 4i camera by VideoStitch is a more portable, easier to use 4K 360° solution that does something more: it can live-stream the VR quality footage it's capturing.

VR is growing fast, and companies like GoPro don't want to be left in the dust. A single GoPro can't shoot 360° video, and so far multi-GoPro 360° rigs are all third party. Well, no more. Today we get to meet the Omni: GoPro's official VR camera rig.

Back in May, Washington D.C.-based fashion photographer Ben Scott did an outdoor shoot featuring two models and a 1966 Corvette convertible. LEVR Studios was on hand with a 360-degree camera rig, resulting in the interactive behind-the-scenes video seen above. There are clips from different moments in the shoot, and you can move around in the scene to look in any direction you wish while the shoot unfolds.

Red Bull is known for its clever advertising and incredible collection of sponsored adrenaline junkies. So, to make the most of both of these assets, the company recently decided to pair up with wind surfer Jason Polakow to create one of the most intense and immersive ‘tiny planet’ videos you've probably ever seen.

We’ve shared some interesting cameras in the past, but Blocks Camera's new creation has to be one of the most unusual form factors we’ve ever laid eyes on.

The camera is called the Blocks+, and its modular design lets you to swap in-and-out components, called ‘blocks,’ to allow for an almost endless array of photographic and video options -- from 3D to 360º photography.

Today, at its 2014 Developer Conference, Samsung unveiled Project Beyond: a camera capable of capturing true 3D video in a full 360-degrees. The saucer-shaped design captures a gigapixel of 3D footage every single second! Which sets the stage for Samsung’s endeavors to make virtual reality more realistic than ever.

Earlier today, Ricoh announced the Theta M15: the second iteration of its dual-lens 360º camera that first arrived last March. And while this update doesn’t add much to version 2.0 of Ricoh's Theta lineup, the new camera does bring a few key features to the table.

This little device is the 360fly: a waterproof WiFi and Bluetooth-equipped action camera with an optical claim to fame. You see, its 360º horizontal and 240 degree vertical fisheye lens is, according to creators EyeSee360, the widest on the market.

The accessories available for GoPro cameras are as diverse as the adventures people take them on. But while most at least opt for subtlety, Rhino accessories makes its presence known, both in name and aesthetics.

When imaging company Kogeto created Dot -- a clever little system that gave the iPhone 4 360º panoramic video -- little did the general public know that this was merely a stepping stone towards what they really wanted to create. Three years later, they’ve finally let the panoramic cat out of the bag.

It’s called Joey, and it’s a professional-grade 360° 4K video capture device with a seemingly endless list uses.

Dubai 360, a website that will soon allow you to explore the city of Dubai using 4K interactive 360º views, has released the first teaser of what’s to come. The teaser was captured at the Dubai International Airport and shows what over 1,000 planes entering and leaving terminal 3 over the course of 24 hours looks like... little planet style.