As a creative, it is very likely that you have at least once, shot photographs the analog way and used a film camera of some kind. But how much do you know about how that film camera works, or better yet, how the film is made?
If you go to Instagram and search #120mm or #120mmfilm right now, and you will find over 740,000 posts by budding and experienced film photographers alike. There's only one problem: there is no such thing as 120mm film. And a new movement/website is doing its best to set the record straight.
Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.