Celebrity fashion and portrait photographer Greg Williams recently photographed Zendaya for British Vogue through a virtual photoshoot. He used the virtual photo app CLOS, which allowed him to control her smartphone from the other side of the world.
Although face-to-face shoots have now resumed to a certain capacity around the world, there is still time and place for virtual shoots, Williams proves. He photographed Zendaya from the comfort of his home in England while she posed for him in Atlanta, Georgia in the USA.
In the 1-minute video above, Williams shares how he created remote portraits of Zendaya by controlling her iPhone 12 Pro Max camera.
Williams explains that Zendaya’s assistant was holding her phone while Williams directed the composition and her posing. Before the start of the shoot, Zendaya’s assistant also walked him through the house to show different rooms and give Williams an idea of where Zendaya’s wardrobe choice would work best.
The final image was published as a full-page spread as part of Vogue’s 2021 Hollywood Portfolio, which also featured 27 of the world’s biggest stars like Kate Winslet, Rashida Jones, Viola Davis, Tom Holland, and others. Although the Vogue feature was published in March 2021, Williams released the behind-the-scenes video on YouTube and TikTokk only earlier this month.
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As technology, and smartphone cameras, in particular, advance, remote shooting is not to be dismissed and can become a part of a modern photographer’s workflow. Apple’s recent collaboration with photographer Mark Clennon shows that powerful portraiture can be achieved with smartphones and if the resulting quality is good enough for a major fashion publication like Vogue, it’s something that other photographers can consider, too.