@insta_repeat is a new Instagram account that reveals the “visual sameness” of photos being posted to Instagram. Each collage shows photos by unrelated photographers that look remarkably similar.
The account’s bio reads: “Déjà Vu Vibes 🌲 Wander. Roam. Replicate.” Each photo in each collage is tagged with the user that uploaded it.
Photoshelter reports that the account is the brainchild of a 27-year-old artist and filmmaker from Anchorage, Alaska, who’s choosing to remain anonymous.
“There is a lot of mimicry everywhere in media, not just on Instagram,” the woman behind @insta_repeat tells Photoshelter. “A purpose of Insta_Repeat is to critique originality in media creation through the lens (pun intended) of this one ‘genre’ of Instagram photography accounts.”
P.S. Photographer Oliver KMIA shared a similar commentary of Instagram travel photos through his viral video “Instravel”.