If you’re interested in making a positive impression on potential clients, but you don’t have the funds to spend on printing high-end branded materials, Minnesota-based photographer Lars Swanson‘s approach might interest you.
When he found himself in need of affordable promotional materials, he decided to work with Samuel J Soulek’s creative studio Soulseven to create unique business cards and direct mail holders using 35mm film slides and Polaroid pictures.
In order to make the process as easy and cheap as possible, all Swanson and Soulek did was take slides and Polaroids and customize them using rubber stamps and handwriting.
Because each photo he has is different, each of the business cards and mailers he puts together has a personal and unique touch. And because he always has his materials at hand, Swanson can create more of his business cards or direct mail holders on the go.
Here’s a look at the final products. Not bad for promotional materials on the cheap:
As Soulek explains in his description of this particular project, the goal was “little cost and big impact.” Soulek feels he has achieved that, and you can do much the same thing at home with a few film slides and some customized rubber stamps.
(via SLR Lounge)
Image credits: Photographs by Soulseven and Lars Swanson