If you’re a fan of Fujifilm’s X100 and X10, then you might want to brace yourself: the company’s next camera might be the one mirrorless camera to rule them all. Fujifilm’s upcoming mirrorless camera will likely have the same sleek styling as the X100, but with one colossal difference: a revolutionary new “organic sensor”. Fuji has been developing the technology for years now, and the new camera — supposedly named the Fujifilm LX — is rumored to be the first to pack the sensor. Read more…
Remember the light brown leather X100 special edition announced by Fujifilm a couple of days ago? While those might come with a unique limited edition serial number, the look apparently isn’t as unique. As a commenter pointed out, it appears to be a covering offered by a shop named Aki-Asahi Custom Camera Coverings. There are quite a few styles in addition to that look (which is named “Lizard Ochre”), including a couple of beautiful wood coverings crafted from walnut and cherry wood. Read more…
When the X100 was announced a year ago, some people accused Fujifilm of ripping off the look of Leica’s rangefinder cameras. The retro look worked though, and retailers have had a hard time keeping the camera in stock. Now Fujifilm is making another Leica-esque move by releasing a limited edition version of the X100.
Only 200 units will be sold in Hong Kong, and it looks like the only difference is that the black covering has been replaced with light brown leather. Maybe the next special edition will be wrapped in ostrich skin…
With the success of the Fujifilm X100, camera companies are starting to realize that consumers love both the design of old school cameras and the ease of shooting digital. Samsung may be looking to join the retro party — the latest rumor to hit the Internet is that Samsung is planning a X100-style camera called the R1… with interchangeable lenses! Read more…
Fujifilm’s retro-tastic X100 has been selling like hotcakes since hitting shelves earlier this year, and the company is reportedly primed for another big announcement: the X50. According to rumors swirling around the web, the X50 will be a smaller and cheaper relative of the X100 that uses the same sleek design.
While both cameras shoot 12 megapixel photos, the X50 will use a 2/3-inch sensor (smaller than Micro Four Thirds cameras) instead of the APS-C one found in the X100. The camera is also rumored to have an optical viewfinder, raw capabilities, and 1080p video recording. What’s most attractive is the price: instead of the $1200 price tag found on the X100, the X50 will cost just $600. Expect to see an announcement within the next few weeks.
sonyalpharumors published the above image today showing what appears to be a pre-production render of an upcoming Sony NEX camera (reportedly the NEX-7). If the image is to be believed, then it looks like Sony is gunning for the customers Fujifilm is trying to capture with its popular X100 — people who want a retro, rangefinder-style camera with a viewfinder and large sensor. The camera is rumored to have a 24MP APS-C sensor, an electronic viewfinder, manual aperture and shutter speed controls (like the X100), and a comparable price of $1,200.
Fans of the Fujifilm X100 who are hoping the company will release an interchangeable lens successor to the camera may soon get their wish. Camera division chief Takeshi Higuchi strongly hinted at their plans for an interchangeable lens camera in an interview with Reuters:
The launch of a mirrorless camera, which has an electronic viewfinder, making it lighter and more compact than a professional-style single-lens reflex camera, would be an extension of Fujifilm’s effort to move upmarket and would put it in direct competition with Sony.
The X100 uses an APS-C-sized sensor found in many DSLR cameras. The company is currently in fifth place in digital camera sales behind Canon, Sony, Nikon and Samsung, but Higuchi says the company plans on passing Samsung by next year and Nikon within three years. Given how in-demand the X100 has been, we’d say Fujifilm is off to a good start.
Fujifilm recently put out this infomercial showing the company’s efforts to restore production capabilities after having their manufacturing plant damaged by the disastrous earthquake and tsunami back in March. We get a behind-the-scenes glimpse of what the manufacturing plant looks like, and the assembly line that puts the X100 together.
One of our keen-eyed readers named Daniel recently opened up his July issue of Wired magazine and saw this advertisement for the popular Fujifilm FinePix X100. What caught his eye was the following line:
The FinePix X100 provides smooth tonal rendering, an exceptionally low S/N ratio and outstanding image clarity.
S/N stands for “signal to noise” and an “exceptionally low S/N ratio” would mean the camera shoots extremely low-quality, noisy photographs — hardly the thing you’d want to boast about in an advertisement!
Update: Title and tweet fail: we originally wrote “Kodak” instead of “Fujifilm” in the title of this post. Sorry Kodak!