x10

The X-Factor: How the Fujifilm X-Series Changed a Company and an Industry

There's a good chance you're sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it's not often that we consider the business behind these popular cameras.

Let's take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole.

Fuji’s Upcoming Mirrorless Camera May Pack a Revolutionary Organic Sensor

If you're a fan of Fujifilm's X100 and X10, then you might want to brace yourself: the company's next camera might be the one mirrorless camera to rule them all. Fujifilm's upcoming mirrorless camera will likely have the same sleek styling as the X100, but with one colossal difference: a revolutionary new "organic sensor". Fuji has been developing the technology for years now, and the new camera -- supposedly named the Fujifilm LX -- is rumored to be the first to pack the sensor.

Fujifilm X10 Announced: A Retro X100-style Compact for Serious Photogs

After countless (and perhaps intentional?) leaks, the not-so-secret Fujifilm FinePix X10 has finally become official. Like the X100, the X10 boasts a sleek retro design and a 12-megapixel sensor -- though the X10 uses a much smaller 2/3-inch sensor rather than APS-C. Instead of a fixed 35mm equivalent lens, the X10 packs a versatile 28-112mm equivalent f/2-2.8 manual lens. Other features include RAW capture, an optical viewfinder, a 2.8-inch LCD screen, a pop-up flash, ISO that goes up to 12800, 1080p HD video, a blazing 10fps burst mode (7fps on max res), and a hot shoe.

More Fujifilm FinePix X10 Photos Leaked

Rumors about Fujifilm's upcoming "mini-X100" is heating up. The word on the street is that the camera will be announced on Thursday, and that it will officially be called the "X10" rather than the "X50". There were also some new photos of the camera leaked onto the web in addition to the blurry Promaster catalog photo we shared last week.