Posts Tagged ‘x’

The X-Factor: How the Fujifilm X-Series Changed a Company and an Industry

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There’s a good chance you’re sick of reading about Fujifilm this week. But with the fever-pitch buzz surrounding the release of the X-T1, it’s not often that we consider the business behind these popular cameras.

Let’s take a moment to reflect on the unique history of the Fujifilm X-Series, and the ways in which it reinvigorated both the company that created it and the camera industry as a whole. Read more…

Carl Zeiss Glass Coming to Fujifilm X and Sony NEX Cameras. Here’s a Peek

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Carl Zeiss’ legendary glass is coming to Fuji X and Sony E mount cameras. If you have an X series or NEX mirrorless camera, you’ll soon be able to purchase a 12mm f/2.8, a 32mm f/1.8, or a 50mm f/2.8 macro. In 35mm terms, these lenses are equivalent to 18mm, 48mm, and 75mm lenses, respectively. Here’s a sneak peek at what will soon be arriving for your system.
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Fujifilm Adds the Non-Retro X-S1 to the X Series Lineup

Fujifilm’s press event yesterday wasn’t just to announce that they’re working on a new mirrorless system camera: they also announced the X-S1, the first non-retro styled camera to appear in the X lineup. The camera looks like a DSLR with a kit lens attached, but actually uses a fixed 26x f/2.8-5.6 lens and an electronic viewfinder. It uses the same 2/3-inch sensor size as the X10, which has about 1/4 of the area of a Micro Four Thirds sensor.

It’s strange that the company decided to add a camera like this to what was a pretty unique X Series lineup, but maybe there’s something special about the camera that hasn’t been announced yet…

(via Photo Rumors)

Panasonic Unveils High-End “X” Lenses for Micro Four Thirds Cameras

Today Panasonic unveiled a new line of Lumix X lenses for Micro Four Thirds cameras, introducing two new zoom lenses: the 14-42mm f/3.5-5.6 and the 45-175mm f/4-5.6. What’s unique about them is that they’re both power zoom lenses, meaning the focal length is controlled electronically using a rocker on the side of the lens. The 45-175mm also has standard zoom and focus rings, but these are electronic controls as well.
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