Drive across the west end of the Burnside Bridge in Portland, Oregon, and you’re bound to see the iconic Portland, Oregon sign, commonly known as the “White Stag sign.” It’s an oft-photographed sign that was named a historic landmark back in 1977.

If you were planning on featuring it in a photo shoot, however, you’ll now want to bring your checkbook in addition to your camera — the city of Portland is now charging fees for anyone who would like to use images of the sign commercially.
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