whitebalance

What is White Balance in Photography?

Although many photographers approach it in different ways, understanding white balance is a key to getting better at photography. Like other camera settings, it’s possible to have your camera set white balance automatically, but it doesn’t always produce the best results.

Datacolor Spyder Checkr Photo

Datacolor Spyder Checkr Photo Makes Color Correction A Breeze

If there’s one thing that is consistent across the photography world, it is the never-ending list of gear and accessories we end up spending our money on. Between the cameras, lenses, lights, and grip, the numbers add up fast, but what’s most important (besides getting the shot in focus) is making sure the colors look exactly the way we want them to. This is where the new Datacolor Spyder Checkr Photo comes in clutch.

Smartphones are Ruining Wildfire Sky Photos with Auto White Balance

Photographers in cities like San Francisco and Portland have been sharing apocalyptic images of red/orange skies as wildfire smoke literally blots out the sun. But many smartphone photographers trying to do the same thing have tried and failed over and over. It turns out Auto White Balance is ruining their shots.

Google Photos Will Now Automatically White Balance Your Snapshots

A growing number of users are turning to Google's ever-improving Photos app to backup their ever-growing camera roll. But while the main function of Google Photos is storage, the app's automatic photo editing features are getting more and more robust. Today, that means auto white balance.

The ‘Scientific’ Way to Nail Your White Balance in Lightroom

Lifestyle photographer Scotty Turner shared his ‘super scientific’ white balance method on YouTube this morning, and it is spot on. Instead of getting technical about it, he does what we’ve all done at one point or another: he jostles the slider like a maniac to ‘reset’ his eyes.

TomTom’s Bandit Action Camera Now Auto-Corrects Underwater Colors

The Dutch company TomTom is best known for making GPS navigation devices, but did you know that it's also a player in the action camera market? The $300 TomTom Bandit action camera just got a software update that makes it even more attractive for underwater shooting: it can now auto-correct colors while submerged.

The Palette Cube is Like a Portable Eyedropper Tool for the Real World

Cube is a small new device from the Australian company Palette. Easily sample colors around you using the portable color digitizer and sample them later on your PC or Mac. While the Cube’s central abilities focus on identifying the beautiful colors that surround us every day, it can also be used for color matching and achieving picture-perfect white balance in photos.

What Color is This Dress? Is it Under or Over Exposed?

What colors do you see in this dress? Is it an underexposed photo of a white and gold dress, or is it an overexposed photo of a black and blue dress? It seems everyone has a different opinion on these questions, and this photo has seemingly become the most talked about thing on social media over the past day.