Visual Supply Co has been teasing the release of its new VSCO Cam and Grid apps for a couple of weeks now, and the wait is finally over. Released yesterday as an entirely new (and entirely free) app, VSCO claims that the new iOS camera app yields images more “elegant” and “stunning” than have ever been possible out of a mobile platform before.
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Visual Supply Co is trying very hard to get people excited about the new and innovative products it has up its sleeve.

We’ve already shared the company’s recent teaser for the new, completely free VSCO Cam — a revamped version of the $1 iOS app that promises many improvements — and now, VSCO is giving fans a closer look at one of those improvements with a new announcement, this one for an app called VSCO Grid that will integrate seamlessly with VSCO Cam. Read more…

Visual Supply Co (AKA VSCO), best known for its film emulation software, has launched a new product that’s designed to reduce the time you spend post-processing your images in Adobe Lightroom. VSCO Keys is a tool that adds powerful and customizable keyboard shortcuts to Lightroom 3 and 4. You can assign keys to the various sliders in the program, allowing you to keep your hands off your mouse during photo editing.
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There are plenty of presets out there that attempt to make your digital images look like they were shot with film, but VSCO Film by Visual Supply Co is different: it’s a Lightroom and Adobe Camera RAW add-on that uses film profiles to change how the RAW files are interpreted rather than simply perform standard adjustments on the images. The video introduction above shows some examples of what the various options can do. This patent-pending method of film emulation doesn’t come cheap — it costs $120 each for Canon or Nikon profiles, and $200 for both.

VSCO Film (via Jeremy Cowart via John Nack via Wired)