Want a perfect example of the Streisand effect in action? Look no further than what happened this week involving Beyonce’s publicist, some unflattering Super Bowl performance photos, and a single email requesting that photos be taken offline.
Read more…
The video above is only 44 seconds long, but we’ll bet it’ll take up at least a minute and a half of your time — you’ll just have to watch it twice. It was created by British psychological professor Richard Wiseman, and demonstrates the power of perspective. It’s titled, “Assumptions.”
Read more…
Here’s a photo that’s currently going viral on the web. As with many other viral photos, it’s being shared with all kinds of different descriptions, and people are simply passing it on to family and friends without bothering to verify whether or not the captions are real.
Read more…
Custom photo frame maker Alphabet Photography has scored one of the first big viral marketing wins of this holiday season by releasing the creative video above a couple of weeks ago. In it, they play the popular Christmas tune Carol of the Bells using various objects inside the warehouse in which the company’s photo frames are made.
Read more…
Candid snapshots that go viral online are often spread because they show people doing something embarrassing or stupid, so it’s refreshing to see a photo of a different sort taking the web by storm. The photo in question is of a police officer’s random act of kindness, snapped by an Arizona woman named Jennifer Foster when she was visting New York City back on November 14th.
Read more…
It’s a story that’s becoming more and more common: someone uploads tactless photos to the Internet, the Internet disapproves and collectively pounces on the person. It happened after Hurricane Sandy when a Brazilian model decided to do a photo shoot amidst the devastation, and it has happened again. The target of the Internet’s fury this time is a woman named Lindsey Stone, who posted the above photograph to her Facebook page.
Read more…
Product photos for clothing lines typically feature generic, attractive models, since the point of the images is to make the clothes accessible and desirable to consumers. Yuekou, an online clothing store in China, has found great success by using a different approach: its photos for teen girl outfits feature a 72-year-old man.
Read more…
Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:
These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them using the ‘share’ button. To find out more visit http://www.sony.com.au/productcategory/nex-camera
Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. “F-Stop Fusspot” mocks the portrait photographer who’s constantly changing settings on a camera he doesn’t understand. “The Flasher” pokes fun at those who insist on using their flash in any and every situation.
Read more…
Barack Obama broke online photo-sharing records this week after winning Tuesday’s presidential election. When his victory became evident, Obama shared the above photograph on his Facebook timeline with the simple caption, “Four more years.” That photograph quickly attracted “likes” faster than any other image shared through the social networking service. When it hit more than 2.1 million likes shortly after midnight Wednesday morning, Facebook announced that it had become the most-liked Facebook photo of all time.
Read more…
Ever wonder how some of the strangest videos manage to go viral online and generate huge profits for their makers? It all has to do with Buyral, a secret program that serves as the kingmaker behind all viral videos. Simply pay the fee, and Buyral will use its carefully developed worldwide program to ensure that your content gets the millions of clicks it deserves. The humorous satirical advertisement seen above, by Aircastle Films, explains how Buyral works.
Read more…
