Back in 2010, we humorously reported that chickens have image stabilized heads. Some people took the idea further, turning chickens into organic Steadicams and doing further research into the subject.

Now Fujifilm has gone and turned that funny property of chickens (and certain other animals as well) into a humorous TV spot. The ad above is meant to promote the image stabilization powers of the Fujifilm X-S1 bridge camera. We delved deeper into the science behind this (called the “vestibulo-ocular reflex”) last year in this post.

Thanks for sending in the tip, Eddy!

A couple years ago we reported on the amazing fact that chickens have image stabilized heads, and shared some interesting “research” into using chickens as camera stabilizers. It turns out birds aren’t the only creatures with IS systems built into their hardware: cats have it too!
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Last week we shared the awesome fact that chickens have image stabilized heads. If you’ve been wondering about it, it’s actually called the vestibulo-ocular reflex. Naturally (and… nerdily?) people started suggesting that someone should try making a steadicam using a chicken. Well, YouTube user Destin actually went ahead and did it… The results can be seen in the video above.